Building A Personal Brand


I’m a firm believer that your personal brand will outlive any professional brand that you build yourself or participate in building. When your startup fails, the brand dies. When you quit your job, your brand dies. But you and your personal brand remains. It’s about bringing who you are to what you do and how you do it. It’s about making your mark by being yourself, your best self. Think of your personal brand as your calling card, your unique promise of value. It’s what you’re known for and how people experience you.

A great example of a person with a really good personal brand is Neghar Fonooni. She is a fitness and lifestyle coach, writer, and yogi with a passion for food, movement, and mindful living. She has almost 58,000 fans on her Facebook page, which is pretty incredible. She has been up to some great things lately with a new product launch and more good things to come her way for sure. I love her website, the colours and the logo together with the “Eat, Life, Happy” brand really stands out. She is a perfect example of someone who has been able to express her full personality into her personal brand, just like the way it should be.




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