Building Personal Brand

Personal Brand :Your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to one that is unpolished and uninteresting.

Once people know who you are and begin to identify you with a specific area of understanding or expertise, you’ll be well on your way to becoming the go-to person in your niche or industry.

There are 5 ways to go about building your personal Brand:

You have to Understand and be your authentic self: Your Brand should be a reflection of who you are Building a personal brand is first and foremost developing an understanding of your true self, and then sharing that with the world. Take your masks off and don’t be afraid of being venerable.

You should be speaking on a regular basis:  Naturally, this will mean developing your communication skills. If you speak in exactly the same manner others do, you will never stand out from the crowd.Show that you are confident. Some may criticize or disagree with you. The important thing is to remain open to feedback. Thank others for sharing their views, and if the points they raised were legitimate, determine how you can improve and do better next time

You should write through leadership articles and participate in interviews: Thought leadership articles and interviews establish your credibility. As with speaking engagements, landing the best opportunities takes time and effort, but if you remain open to what comes your way, pretty soon you’ll be showing up everywhere.

You will have to build your online presence:This is something you’re going to want to monitor on an ongoing basis, and improve upon whenever and wherever possible.Don’t forget to Google yourself regularly to see how you’re coming across, how others might be perceiving you, and what they’re saying about you. You’ll have a tough time building a great personal brand without making a real effort to monitor and tweak it.

Remain a student of your industry: No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends.don’t forget how important it is for you to have accomplished something yourself. You can’t talk about what you haven’t done, because that will take away from your personal brand. Be open about your shortcomings and weaknesses. This will make you all the more human and relatable.

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